River - Audience Research

When producing a film, it is important to understand who the audience for the film is, the audience are the main consumer. To understand the demographic of our audience, we constructed a survey that would ask questions about short films in general and questions that relate to the themes we want to convey in our short film RIVER.

We sent this survey out over social media to friends and family in order for it to reach a large variety in age groups. This is the result of our survey.
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From these statistics we can see that people from the ages 15-21 are interested in low budget films and films that present death in a different way. These people usually find out about films by watching youtube, youtube advertisements and TV. Most people favour surrealism and symbolism within a short film, this is great as we can display these attributes within RIVER due to its story concept.

We should target RIVER to 15-21 year olds as they consume most media online and RIVER will appear online. Our actors within RIVER are also in this age bracket and this will allow the audience to identify and relate to the characters emotions.

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